1-855-464-6843 info@tribefinancial.com
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Frances Hinojosa

CEO/ Co-Founder/ Principal Mortgage Broker

Frances Hinojosa is a seasoned leader in the mortgage industry with over 29 years of
success in financial services industry and one of the founding partners and CEO of Tribe
Financial Group.
Tribe Financial Group is an award winning independent mortgage firm in the GTA that
specializes in customized mortgage planning with a belief in setting the bar high for
mortgage lending excellence through integrity, transparency and heart. Hinojosa’s passion
for the industry can be seen not only in her impressive business numbers, but also in her
efforts to mentor people in both in the firm and mortgage industry.
As a dedicated member of Mortgage Professional Canada association for almost 3 decades, she currently hold the position of Executive Secretary on the national board. Apart from
running the firm and her own practise, Hinojosa has been a member of the advisory boards
at Teranet, Home Trust, Community Trust and charitable organization 100 Brokers Who
Cares. Currently she is also the co-host of “On Point” an industry show educating brokers
and consumers on current mortgage news which is streaming on the BHBTV network.
Through her connections in the industry and as an operating broker, she understands the
grassroots issues that impact the mortgage industry and her experience as a woman in the
financial services industry.
Frances has been bestowed the following mortgage industry accolades: The Top 75
Mortgage Brokers in Canada Award for 2014 and 2015, Women of Influence Award in
2015. 2017, 2019,2020, 2021 and 2022, WIMI(Women in the Mortgage Industry) 2019
Leadership Award and 2016, CMP Top Brokerage Award and and KMI Media Global
Employer of Choice award for 2022 for Tribe Financial Group. She has been a trusted
resource for mortgage advise and has been featured in the Globe and Mail, Toronto Star,
Financial Post, Canadian Wealth Magazine, Yahoo Finance, CMP Magazine, Cottage Life
Magazine, City News TV and CP24.

Watch Frances’ Video

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2 Bloor St. E. Suite 3500
Toronto, ON
M4W 1A8